Brand and identityLocal editorial record

Brand guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel.

Catalog record

Installable source artifact

This page explains the direction locally, then links to the exact upstream artifact and its verified install command.

What this gives you

A clearer brief for the agent.

Translates brand character into visible choices that an agent can apply consistently.

Expected result

A product surface that looks recognizably yours, not like a generic UI kit.

Use it when

You need the interface to carry a distinct brand voice.

Source repository stars

169.9K

Source repository · verified 2026-08-17

Install status

Installable source artifact

brand-guidelines · Skills CLI

Install this skill with one command.

This exact source artifact can be installed in your project with the Skills CLI.

$npx skills add https://github.com/anthropics/skills --skill brand-guidelines

Skill name: brand-guidelines · installs into the agent directory selected by the CLI.

Open source SKILL.md Read install guidance

Related directions

Continue inside DesignMD.

BrandBrand voice, visual identity, messaging frameworks, asset management, brand consistency.BrandkitPremium brand-kit image generation skill for creating high-end brand-guidelines boards, logo systems, identity decks, and visual-world presentations.Generate reference inspired brand worldsGenerate multiple original brand campaign worlds from a supplied visual reference while controlling how close the new work feels without copying protected signature elements.Brand archetype systemApply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction.