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Home/Discover/Intercom-inspired

Intercom-inspired DESIGN.md for AI coding agents

Dima Braven·May 8, 2026

Customer messaging. Warm support surfaces, inbox flows, chat bubbles, and helpful conversational UI.

brand-inspireddesign-mdintercomdashboard
CursorClaude CodeCodexGoogle StitchLovableBoltv0Figma Make

Sign in to copy full DESIGN.md files, download .md files, and save styles.

# DESIGN.md - Intercom (inspired reference)

> Based on publicly observable design signals from intercom.com.
> Not affiliated with or endorsed by Intercom.

## Overview
Intercom is customer support and messaging software, so the UI should feel conversational, helpful, and reliable.
Use warm off-white surfaces, orange/blue accents depending on context, rounded messaging cards, and clear inbox flows.

## Color System
| Token | Value | Usage |
|-------|-------|-------|
| --primary | #FF5600 /* approx */ | CTAs, links, brand moments |
| --bg | #F5F1EC /* approx */ | Page background |
| --surface | #FFFFFF | Cards, panels, input fills |
| --border | #DDD6CE /* approx */ | Borders, dividers, subtle outlines |
| --text | #111827 | Primary text and headings |
| --text-2 | #6B7280 | Secondary text, captions, placeholders |
| --success | #00A86B /* approx */ | Success states and positive indicators |
| --error | #D92D20 /* approx */ | Error states and destructive actions |

## Typography
- Display: Inter, 44-64px, 700, friendly and confident.
- Body: Inter, 15px/24px, 400.
- Mono: ui-monospace for API, webhook, and integration docs.

## Spacing
- Base unit: 8px
- Radius: 16px for cards, 999px for buttons
- Container: max-1120px
- Rhythm: keep vertical gaps consistent; use whitespace before decorative borders.

## Components
### Buttons

Design System Overview

The Intercom-inspired design system captures the visual language of a well-known design and creative tools product. This DESIGN.md file distills its color palette, typography, spacing scale, and component patterns into a format that AI coding agents can read and follow when generating UI.

Customer messaging. Warm support surfaces, inbox flows, chat bubbles, and helpful conversational UI.

AI agents like Cursor, Claude Code, Codex, and Google Stitch can reference this file to produce UI that visually matches the Intercom-inspired aesthetic — consistent colors, proportional spacing, and recognizable component patterns — without requiring explicit pixel-by-pixel instructions for every element.

Browse more design and creative tools design systems or explore the full DESIGN.md directory.


Color System

Brand palette extracted from the design system. Click any swatch to copy the hex value.

Text / Primary

#111111

Accent

#f97316

Surface / Background

#fff7ed

Border / Subtle

#fdba74


Typography Specimen

Display

2.8rem / 700 / 1.04

The quick brown fox

Heading H1

2rem / 700 / 1.1

The quick brown fox jumps

Heading H2

1.5rem / 600 / 1.15

The quick brown fox jumps over

Heading H3

1.125rem / 600 / 1.2

The quick brown fox jumps over the lazy

Body

1rem / 400 / 1.5

The quick brown fox jumps over the lazy dog

Small / Caption

0.75rem / 400 / 1.5

The quick brown fox jumps over the lazy dog and sat down.

Monospace

const primary = "System";


Component Patterns

UI specimens rendered in the Intercom-inspired DESIGN.md visual style — brand colours, spacing, and radius applied.

Navigation

Brand
FeaturesPricingDocs
Sign in

Task List

✓
Finalize Q2 product roadmapHighToday
Review design system componentsMediumFri
Update API documentationLowNext week

Buttons & States


Layout & Spacing Tokens

Spacing Scale

space-14px
space-28px
space-312px
space-416px
space-624px
space-832px
space-1248px
space-1664px

Border Radius

radius-none0px
radius-sm4px
radius-md8px
radius-lg16px
radius-xl24px
radius-full9999px

Elevation & Shadow

Flatshadow-none
XSshadow-xs
SMshadow-sm
MDshadow-md
LGshadow-lg
XLshadow-xl

Use with AI Coding Agents

Copy one of these prompts into your AI coding agent to apply the Intercom-inspired DESIGN.md design system to your project. The DESIGN.md file in your repo root is the source of truth.

# .cursor/rules (or DESIGN.md)
You are working in a project that uses the Intercom-inspired DESIGN.md design system.

Read the DESIGN.md file in this project root and follow it strictly when generating UI.
Match the brand's exact colors, typography, spacing scale, and border radius.
Do not create generic Tailwind UI — apply the visual language from DESIGN.md.

Key rules:
- Use the defined color palette, not arbitrary hex values
- Apply the correct font family and weight scale
- Follow spacing tokens (4/8/12/16/24/32px scale)
- Match component patterns: buttons, cards, inputs, badges as specified

Related DESIGN.md files

Rippling

Rippling

Workforce management platform. Dense, enterprise, modern.

View DESIGN.md
Paddle

Paddle

Revenue delivery platform. Clean, modern B2B SaaS.

View DESIGN.md
Cursor

Cursor

AI code editor. Dark, minimal, developer tool.

View DESIGN.md
Are.na

Are.na

Research and bookmarking platform. Minimal, intellectual.

View DESIGN.md
Figma

Figma

Collaborative design tool. Clean, product-forward SaaS.

View DESIGN.md
Arc Browser

Arc Browser

Reimagined web browser. Dark, opinionated, premium.

View DESIGN.md

Frequently Asked Questions

Can I use the Intercom-inspired DESIGN.md DESIGN.md with Cursor, Claude Code, or Codex?

Yes. Copy the DESIGN.md file into your project root and reference it in your agent rules. For Cursor, add it to .cursor/rules. For Claude Code, include it as CLAUDE.md. For Codex, add it to your system prompt. The agent will read it and apply the Intercom-inspired DESIGN.md visual system to any UI it generates.

Is this an official Intercom-inspired DESIGN.md file?

No — this is an independent reference created for AI coding agent compatibility. It is not officially endorsed by Intercom-inspired DESIGN.md. The visual system was analyzed and documented to help AI agents produce UI that matches the Intercom-inspired DESIGN.md aesthetic. Always verify against official Intercom-inspired DESIGN.md documentation.

What is a DESIGN.md file?

A DESIGN.md file is a Markdown document that describes a product's visual design system in a format that AI coding agents can read and follow. It captures color palettes, typography, spacing, component patterns, and usage rules — giving AI agents like Cursor, Claude Code, and Codex a source of truth for consistent UI generation.

Can I use the Intercom-inspired DESIGN.md color tokens and visual style in my own project?

The design tokens and visual patterns documented here are for reference and AI agent guidance. If you are building a project inspired by the Intercom-inspired DESIGN.md visual style, ensure your use is consistent with Intercom-inspired DESIGN.md's brand guidelines and any applicable trademark or copyright rules. This file helps AI agents understand a style — it does not grant license to use proprietary brand assets.

How do I add this to my project?

Download the DESIGN.md file (requires free account) and place it in your project root. Then tell your AI agent to read it: "Read the DESIGN.md file in this project and follow its design system when generating UI." The agent will pick it up automatically in most modern AI coding tools.